Sometimes, the wide range of available product analytics tools can overwhelm unprepared users. There are hundreds of products offering similar functionality, often with nearly identical interfaces, purposes, and even approaches to data collection and table structures.
One particularly interesting alternative is PostHog. It’s an all-in-one platform that includes its own web analytics suite, session recordings, heatmaps, and a built-in data warehouse. They also have a lot of features currently in development — including no-code A/B testing, messaging, CRM, revenue analysis, and much more. To be honest, it sometimes feels like the team is aiming to cover too wide a range without diving deeply into the specifics of each feature. However, one of the most compelling aspects of PostHog is its ability to be fully self-hosted — even though the platform itself doesn’t actively recommend it.
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