Intro to correlaction analytics with GA4 data

Juzef the Koala and friends doing something on a 3-dimensional table

At the beginning of July I had a chance to be in Munich on Analytics Pioneers ummit with presentation about correlation analysis. I still didn’t prepare a summary after that event, and text version of my deck, so let me just place here some links.

Presentation as is: https://drive.google.com/file/d/1I45tqm99MjLtOVxwJ9cA0STrSkkm4KDJ/view?usp=sharing

Github repo with sample codes for BigQuery and Colab: https://github.com/Lunthu/ga4_corr

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